Key Differences and Monitoring<\/h2>\n
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However, the Google algorithm leak confirmed that domain authority does impact rankings. When you want your content to rank at the top of relevant search results, the ranking factors above are important to keep in mind. Yet some SEO experts also consider somewhat controversial factors. Local SEO is a strategy that helps Google understand where your business is, what you offer, and how trustworthy you are. This improves your ranking in local search results, benefiting any business with a physical location or that serves a local area.<\/p>\n
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But the real value is tracking your impressions and clicks over time. If they\u2019re moving on\u2019 up, it\u2019s clear that these SEO best practices are working. If you don\u2019t have the Google Search Console setup, you\u2019re flying blind with your SEO.<\/p>\n